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6 Common Problems When Starting Your Own Online Business

There is a lot of information around about the positive aspects of starting your own online business, but there are a few problems that a lot of new online entrepreneurs experience. To help you avoid these issues, here 6 common problems and solutions than can crop up when you start an online business.

5 Best Social Media Tools on the Market Today

Whether you want to find new customers or you need a way to manage your existing audience, it’s important to have the right social media tools in place to keep your business running. As social media channels diversify and people turn more heavily toward this form of advertising, you’ll find more products available that can help you manage your online presence efficiently. Check out these tools that can increase your online success, starting with the beginner’s basics up through the expert’s instruments.

Social Media Reprise

An inimitable platform to communicate has evolved into a plethora of business opportunities. Social Media is no more a communicating platform now; it is rather a constructive business tool. The adoption of cyberspace started since 2000 but the social media took its first footstep in 2003. The first social network that came into existence is MySpace and LinkedIn in 2003. Facebook was born on 2004, YouTube on 2005 and Twitter 2006. Since then there was no looking back and the process is burgeoning and expanding every single day.

Digital Marketing: Do Organizations Need It?

Digital Marketing is an extensive field. Businesses who are digitally active will surely gain on the mind-share of their customers.

Why Digital Transformation Is Private Equity’s Sharpest Tool

Private equity groups are always looking for the sure thing – it’s part of their culture. It’s not surprising they’ve been so slow to embrace Digital Transformation, but money is usually pretty conservative. So here’s a wake-up call for anyone in private equity – you need to take Digital Transformation seriously and make it one of the tools of your trade.

6 Internet Marketing Tips for Small Businesses

Does the world of internet marketing cause you endless confusion? Read on for 6 useful internet marketing tips that will help your small business to grow.

Interactive Marketing Helps You Win Friends and Influence People

Whether you are a business professional or a regular, everyday internet user, you have undoubtedly felt the reach of online marketing. Because today’s competitive business environment mandates an online presence, companies and business managers alike understand that in order to reach their customers where they are, it is essential that the same attention that is given to traditional advertising mediums be given to online marketing strategies as well. SEO, PPC, backlink and CTR are terms familiar to most business professionals, however, a plethora of online marketing terms and strategies may be equally unfamiliar to them.

Private Equity and Digital Transformation – Creating Value Through Vision

The Holy Grail for private equity is to find a business you can grow rapidly and profitably. One area of growth that private equity (and everyone else) cannot ignore is the power of Digital Transformation. OK, that sounds a little like the start of a super-hero film but give this a moment. Actually, a superhero doomsday setting isn’t that far off the mark. It’s a fact that a huge number of businesses are not prepared for the digital age. They don’t have a digital strategy and they are going to begin to fail more frequently, more rapidly as all aspects of digital marketing and digital buying continue to be felt. So what does that mean for private equity firms?

CASL: A Business Owner’s Survival Guide

be caught unaware by this law. While the title says “anti-spam”, this piece of legislation actually covers all commercial email messages, even a single one. This means your monthly news-letter, your referral emails, your weekly coupon messages, your SMS campaigns, and any other commercial communication to an electronic address falls under this act. The penalties for violating this act are very severe. You could be fined up to $1 million as an individual or $10 million as a company, and the public can sue you for $200 per message received (though public redress doesn’t kick in until 2017.) Got your attention now? In fact, in my opinion this legislation is going to affect standard commercial email messages far more than any actual spam long-term. It’s a very radical law that fundamentally changes how companies can communicate with their customer base online. Here’s what you need to know about this act so you can stay compliant.

5 Reasons Why Marketing Innovators Should Embrace 3D Immersive Virtual Events

3D virtual environments boost networking and lead conversion thanks to powerful analytics that track behavior in both quantitative as well as qualitative terms. Unlike any other technology, avatar-based platforms replicate real-life dynamics driving higher engagement. 3D immersive environments provide for a life-like experience and are becoming the next big thing in the field of marketing and customer engagement.

Are You Prepared For Your Digital Marketer’s Questions?

I want to let you in on a secret. Most business owners don’t know much about marketing online successfully. They don’t know how to measure success, how to convert visitors, or any of that. They may be amazing at their core business, but digital success eludes them. It’s not surprising. Digital marketing is a very complicated topic. It can be a full time job for one person or even an entire team just to keep track of one business’ digital presence. Most business owners don’t have the time or the inclination to put in that much effort away from their core business. That’s why digital strategists like myself are reaching out to business owners to help them transition to a digital business. Why is this important? People are turning online more than ever to do business. Online sales are growing massively, and physical retail stores are starting to tank in response. So, it’s obvious that generating online sales can no longer be an afterthought. The question is, what to do about it?

The Most Important Reasons For Implementing Inbound Marketing

With today’s average buyer conducting over 60% of their research online before even contacting a company or salesperson, traditional marketing techniques are becoming less effective. Digital marketing and in particular Inbound Marketing techniques are becoming more popular and proving extremely successful. This article looks at the most important reasons why businesses should consider implementing Inbound Marketing as part of their overall marketing mix.

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