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3 Key Components to Compelling Copy That SELLS

Online, much of your communication will be done via the written word so it pays to hone your copywriting skills! (Copywriting is also one of the most expensive things to outsource, which is another great reason to get good at the basics.) The great news is…

What Is the One Thing All Wealthy People Have in Common

Do you remember that Old Wendy’s commercial “Where’s the beef? As funny as that commercial was it reminded me of just how different the hundreds of business opportunities there are on the internet. Each one offering a product or service or even both I call this “The Beef”.

The Marketing Research Process Leveraging the Power of Google

Google is a great resource for someone wanting to build an online business, because there are tools available for the entrepreneur. I discuss an example of how to validate your target market to see if your business ideas will be profitable.

Three End of the Year Marketing Strategies to Consider

With 2013 coming to an end, there is no better time than now to create a sound marketing plan for the new year. Before you do this, don’t overlook making a “final push” over the last few weeks of December. Even if your company is not the type to typically benefit from holiday sales, there are marketing strategies you can implement during this time of the year.

7 Reasons Why You Should Use LinkedIn for Your Business

LinkedIn is for business what Facebook is for consumers. It’s the “go to” place that professionals will search first, often before they look on Google and almost always before they pick up the phone.

7 Reasons Why You Should Use YouTube for Your Business

YouTube is everywhere (or at least it seems to be). It’s generally acknowledged to be the second largest search engine, eclipsed only by it’s owner Google. And videos from it regularly show up high in the normal search results.

The Art of Mining Keywords to Advertise Your Website Online

Keywords are also called ‘search queries’ that a user would type in a search engine. If you have a real estate business and someone types in “find home for sale”, then you would want your website to appear in front of that user. To appear in the top listing in the first page, you would have to bid higher than your competitors. This article would show you how to add highly-converting keywords in your Google AdWords campaign. You may also use it for Bing Ads and SEO purposes.

Six Simple Steps For Marketing On Twitter

Unless you’ve been living under a rock for the past few years, it’s safe to say the vast majority of the population has heard of Twitter, whether they have an account or not. With an ever growing net worth of over $11 billion, it’s evident that there’s a lot more to Twitter than telling the world what you ate for breakfast.

Online Market Research – Use What’s Already There for Success

I discuss two online tools that are free to use to determine and have a clear picture of who your target audience is. This is powerful because this can be done in just a few minutes with the click of a few buttons.

Are You Missing a Step in Your Marketing?

When you look at how you are marketing your business, what do you see? Is there rhyme and reason to it, or do you just ‘fly by the seat of your pants’? If flying by the seat of your pants sounds more like you, don’t worry – you are definitely not alone.

3 Simple Steps to Get That Website Traffic Humming

One of the main goals for business owners with an online presence would be to obtain as many website visitors as possible. Some people think this comes easy to them while other think it’s a difficult, if not an impossible task.

3 Ways to Leverage the Internet in Your Personal Marketing

Now, there are more than three ways to leverage the Internet in your personal marketing, but for simplicity sake, I am going to cover the three things that I feel are important enough to put at the top of your marketing list. Are you ready?

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